From the designer's website...

Vertic is the first creation of our vertical game board system. Yes, it is a board game—it just goes vertical. The object of the game is to get four “Ver” tile cards in a row or four “Tic” tile cards in a row. This might sound easy but each player has the opportunity to drop tile cards, spin the board, or spin segments of the board, which drops tile cards to new locations. This changes tile card and board positioning. Vertic is a game of strategy, memory, movement, and pure excitement. If you want more intensity, add another Vertic Vertical Game Board on top and play eight in a row or add another — just make sure your mind can handle it.