From the rules page:

"If you don't know or understand football, this game will teach you. If you do know football, this game will be a challenge to your knowledge and ability."

This is a one-page insert that came with a Kellogg's product (Pop-Tarts, I believe) and, despite the name of the publisher, is not a computer game. Play results are determined by drawing cards from a standard deck of cards, instead of using dice.

This is just one in a series of about 6 sports games distributed this way.