Be the first player to collect five Golden Tickets and take the Glass Elevator 'Up and Out' of the factory. (i.e. roll and move, ask riddles, pick cards and do what the card says).Game promotes reading, making choices and counting, however reading is not necessary to play, so younger children can enjoy the game.This game is being launched with the movie in summer 2005, and appears to be unrelated to the German game with the same name from 2003. - BoardGameGeek